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FEICUI视觉


郑仕集团品牌探讨的主题并非性别的多种形态,而是对服饰共性及本质的讨论。

品牌把注意力集中在基本款和经典款的打造上,公司一直在推行基础衣橱的理念,围绕基础单品去延伸,通过设计创意、剪裁、用料、廓形等细节的改变和提升形成一个较为稳定的发展模式。


现在的消费者有时在购物时也很迷失,品牌更有责任去标注出重点内涵,迎合当代社会主流消费观念。尽管品牌在视觉表达和品牌内涵上有意与当前市面的男装品牌拉开差距,不过品牌瞄准的并不只是小众的时装爱好者,而是一批看似普通但对于服饰态度有所追求的新中产群体。


The theme of Zheng Shi Group's brand discussion is not a variety of gender forms, but a discussion of the generality and essence of clothing.


The brand focuses on the creation of basic and classic models. The company has been pursuing the concept of basic wardrobes, extending around basic items, and forming it through design creativity, tailoring, materials, silhouettes and other details. A relatively stable development model.


Nowadays, consumers are sometimes lost when shopping. Brands are more responsible to mark key connotations and cater to the mainstream consumer concepts in contemporary society. Although the brand intends to widen the gap with the current menswear brands in terms of visual expression and brand connotation, the brand is not only aimed at niche fashion lovers, but a group of new seemingly ordinary but pursuing attitude towards clothing Middle class group.


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